Product design is the borderline between production and communication.
Indeed, the communicative concept of the signing company is already part of the product design, according to its placement within the market.
That is why, always more frequently, IDP supports its customers from the very start of the study of this strategic move.
Designing new products or
re-designing some current ones becomes the very first operative step in the development of a communicative strategy, which is a decisive competitive factor for all the companies involved in the “made in Italy” concept. Some customers have chosen to work with IDP starting right from the study of the product design, in order to develop coherently all the communicative tools later.